Pantone's Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor.

 

Pantone colour of the year 2023.jpg

 

What is Viva Magenta? Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

 

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit.

 

Pantone colour of the year 2023.jpg

 

Bliss by Maurice Kain, an opulent velvet that creates sophisticated luxuriousness, with a luminous sheen features a selection of 'Magentaverse' colours.

 

Pantone colour of the year 2023.jpg

 

Glasshouse by Maurice Kain features accents of the infamous colour through each of the design colourways. A great way to incorporate accents of the trend without fully committing.

 

Pantone colour of the year 2023.jpg