Pantone's Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor.

What is Viva Magenta? Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit.

Bliss by Maurice Kain, an opulent velvet that creates sophisticated luxuriousness, with a luminous sheen features a selection of 'Magentaverse' colours.

Glasshouse by Maurice Kain features accents of the infamous colour through each of the design colourways. A great way to incorporate accents of the trend without fully committing.