If you didn't get a chance to see us in Melbourne for the Reed Gift Fair retail event, here's a recap on how it went!

This year we had the privilege of showcasing some new and exciting products at Reed Gift Fair at the MCEC.

We've just wrapped up an incredible journey at the Reed Gift Fair Tradeshow, held at the magnificent Melbourne Convention and Exhibition Centre (MCEC). Months of meticulous project planning have culminated in an awe-inspiring event that has left us truly inspired. From brainstorming and ideation to designing and executing, every step was infused with passion and a commitment to excellence. The result? A custom purpose-built stand that served as the perfect canvas to showcase our exceptional range of products.

Walking into the MCEC was like stepping into a world of innovation and creativity. Our purpose-built stand not only wowed attendees but also allowed us to display our products in an engaging and interactive manner. Each showcase was carefully thought out, representing the essence of our brand and the dedication we have towards providing top-notch solutions to our valued clients. We introduced to the market our exclusive Laura Ashley license which will see a timeless and classic collection of manchester and cushions to come later this year, along with our newest Summer 2024 range of Zaab cushions, throws and readymade curtains which are now available at basfordbrands.com.